Using a 3D scan of an actress when creating a commercial

Case study: Using a 3D scan of an actress to create a commercial
Briefly: An advertising agency used a 3D scan of the actress to advertise a medical product
Task: Creating a 3D model suitable for special effects and animation
Tools: Calibry 3D Scanner, Calibry Nest software
The result obtained: High-resolution 3D scanning data that was used to create the video

The modern entertainment industry (cinema, television) is largely dominated by digital technologies. We're not even talking about visual effects — it's long been a familiar part of the filming process. The next stage that the industry is moving towards is virtual actors. Combining real actors with their 3D models opens a new page in the entertainment industry.

The Robilant Associati agency has asked Thor3D's partners in Italy, 3DiTALY, to digitize the actress. They needed to scan her face and hands, as these were the parts that were supposed to be shown in the frame.

The work was carried out using the Calibry 3D scanner, as it allows for fast on-site scanning without special training (unlike photogrammetry). The data was processed in the Calibry Nest program.

Retopology and animation were performed by 3D VFX/CGI specialist Agostino Davilla. The post-production was done by TEX Srl.

In October 2022, the commercial was shown on television. The video advertises an Afterapid medical device for oral hygiene, designed to treat ulcers. The action takes place in an empty red room full of motionless people. Laser beams scan them, and as soon as they identify a problem in one of the characters, a woman, the situation changes. Instead of the previous image, a 3D reality appears with a digital copy of the woman in the frame. A close—up shows the affected area — the lip with a sore that needs to be treated. After using the spray, the situation in the room changes: the alarming red light goes off and the room turns white. The viewer feels that the advertised product will bring immediate relief.